Attention Netbook Retailers: Educate Your Consumers!
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It is not uncommon for individuals who buy netbooks to be unsatisfied with their purchases. According to NPD Group, a market research firm, owners of netbooks are likely to feel less satisfied with their purchases if they were originally not planning on purchasing a netbook.
NPD Group surveyed 600 American adults and the results confirmed this finding. 58% of consumers who bought netbooks but were originally planning on buying laptops were satisfied with their purchases while 70% of consumers who were originally planning on buying a netbook were satisfied with theirs.
Many consumers still don’t know the difference between a netbook and a laptop, and this is a major problem that netbook retailers need to start addressing! Of the surveyed buyers, six out of ten believed the a netbook and a laptop were the same thing. Of those between the ages of 18 and 24, 65% of individuals expected better performance from their netbook.
Images via NPDGroup.
