Toshiba Plans Cheaper Netbook Offerings
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Toshiba, it seems, is not content to be undercut by competitors like Acer and ASUS in the netbook market. Most of its machines are priced on the higher end, but it is now developing some netbooks designed to be under $600.
Norio Sasaki explained in simple words the motivation behind the change in tactics:
“The shift to lower prices is evident so our products must match.”
Details about the upcoming netbooks are scant, but we do know that Toshiba plans to make two of them. Sasaki commented that Toshiba would “like to increase [its] products [in the sub-$599 range] from four to six.”
These cheaper netbooks are expected first in Europe and the US, where price competition is highest.