The Deal With The Personalized Laptop
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We live in an era where people are easily sorted into groups and can feel like it’s hard to stand out. Naturally, our desire to express our innate individuality grows, and that’s just what we do; with bumper stickers and dorm posters we try to show that we’re not one of the flock. One aspect that we sometimes don’t feel the need to personalize, however, is ironically something most of us use everyday: our laptops.
Why? It’s definitely not for a lack of interesting things to slap on our laptop covers. Dell recently came out with a bunch of new pallete color choices and team logos for their products. HP isn’t slacking off either, their Breast Cancer Awareness designs being a prime example of what they’re bringing to the table. Unfortunately, laptop designs add to laptop cost, and consumers tend to go for price over design. The exception to this rule is Apple, with dedicated fans quite willing to dig deeper for some color on their laptops.
One writer over at PC World claims that Apple also has a better grasp of design on their products, and so can raise their prices accordingly. A prime example is the MacBook Air, which started the expensive ultra-thin craze. However, not all laptops have to weigh next to nothing, and for those, Stephen Baker, VP of industry analysis for the NPD groups summed it up best when he said, “I think design matters a lot if you are spending $1,500 on a notebook, a lot less if you are spending $500.”