Dec 12 2009

How Apple’s Acquisition of Lala Could Change iTunes

Apple recently organized its upcoming purchase of Lala, a music streaming and download website. Lala currently gives users the option to download music for 89 cents, or buy a streamed-only version of a song for only ten cents.

This could carry a number of interesting implications for Apple’s extremely popular music application, iTunes. Nothing is definite yet, but here are some things iTunes users could be seeing in the near future:

1. Cheaper songs, streaming options. Hey, we can hope. It’s not like iTunes songs are expensive now, but it certainly wouldn’t bother any of us customers if Apple lowered their prices. And streaming would be great, too–I know there are certain songs that I like to listen to occasionally, so I’d be willing to pay a cheaper price to stream them every so often.

2. Full song previews. Apparently Lala allows users to hear full song previews before buying, in contrast to Apple, which only gives us 30-second previews. Sometimes 30 seconds simply isn’t enough time to hear a song. I’d certainly be happy with longer song previews.

3. Genius radio. Apple’s Genius feature in iTunes (which I personally have not used very much) recommends new songs based on your iTunes library. But if Apple added streaming to Genius, Genius would suddenly turn into a formidable challenge to Pandora. And Pandora has recently put a limit on how many free hours of music users can listen to. If Genius were more generous than Pandora, then Pandora had better watch out.

Of course, this is all pure speculation. But I do think it’s safe to say that Apple’s acquisition of Lala will change something regarding iTunes and the way Apple handles music.

Via PC World.

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7 Comments on this post

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  1. Competition Between Apple and Google Intensifies | NetbookBoards.com wrote:

    […] into the music industry where Apple rules with iTunes. In one example,Google considered buying Lala.com until Apple elbowed them aside, acquiring Lala for $85 […]

    December 13th, 2009 at 5:16 pm
  2. Apple May Offer TV Subscription Service | NetbookBoards.com wrote:

    […] is going to be broadened from offering purely downloads to streaming, rumors which stemmed with Apple’s acquisition of the streaming service Lala. Apple could theoretically stream television through an Apple […]

    December 22nd, 2009 at 8:09 am
  3. Apple’s Most Significant Developments In The Last Decade | NetbookBoards.com wrote:

    […] iTunes Music Store opened. In 2003, it began offering songs that users could download for 99 cents each. […]

    January 3rd, 2010 at 5:43 am
  4. Inspired by Lala, Apple Makes Changes to iTunes | NetbookBoards.com wrote:

    […] Apple bought Lala back in December of last year, many analysts speculated that the acquisition of the streaming music […]

    January 8th, 2010 at 6:39 pm
  5. Apple Acquires Intrinsity « Blogging, Technology, Gadget Reviews wrote:

    […] apple showed that the company spent around $325 million in business acquirements: Quattro Wireless, Lala, and intrinsity. Analysts have estimated that apple paid less than $50 million for […]

    April 28th, 2010 at 11:07 pm
  6. Rumor: Apple May Offer Cloud Music Service | NetbookBoards.com wrote:

    […] has just announced that it is shutting down Lala, the streaming music service it bought last December. This comes a little over a month before the […]

    April 30th, 2010 at 11:21 pm
  7. Blogging, Technology, Gadget Reviews - Rumor: Apple May Offer Cloud Music Service wrote:

    […] has just declared that it is shutting down Lala, the streaming music service it bought last december. This comes a little over a month before the […]

    May 1st, 2010 at 1:50 am

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