Competition Between Apple and Google Intensifies
- 10 Comment
For many years, Apple and Google have complemented each other: Apple made computers, an OS, and software, and also acquired quite a presence in the music industry, while Google stuck to the world of search engines. But recently, the two companies have each been branching out into each other’s territories, bringing them into direct competition.
It’s not that the two companies did not have any ties earlier: they did, sharing two directors, which caused a bit of a legal tussle culminating in the resignation from Apple’s board of Eric Schmidt.
More recently, Google has attempted to break into the music industry where Apple rules with iTunes. In one example,Google considered buying Lala.com until Apple elbowed them aside, acquiring Lala for $85 million.
Google has recently launched a music search and listening service that it says will integrate with its forthcoming operating system, Chrome OS.
Operating systems and software is another traditionally Apple-dominated area that Google is trying to push into. Google is going to release an operating system, Chrome OS, sometime in 2010. It also has a web browser, Chrome, which has just recently been made available for Mac. (Of course, Microsoft’s Internet Explorer still dominates the web browser scene.)
Mobile phones are another area in which Apple and Google will compete. Apple itself is relatively new to the mobile phone scene, releasing the iPhone in June 2007. Google has released a phone OS called Android and plans to release its own cell phone to consumers next year.
Despite the headaches it must be causing in Apple and Google board rooms, this kind of competition tends to be great for us consumers. Both companies will have to continually improve their products to stay competitive, which should mean lots of great, high-quality products for us in the future.