Apple Buys Quattro Wireless For $250 Million
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Apple has bought Quattro Wireless, a mobile advertising company, according to a blog entry on Quattro’s website. The company provides an ad serving, tracking, and analytics platform to help advertisers bring ads to mobile consumers. Mobile advertising is so far a relatively untapped market. Nevertheless, it is important because of the increasing ubiquitousness of mobile devices. Apple could use mobile advertising through Quattro to increase the revenue it gets from the iPhone.
The blog entry did not mention any details about the acquisition, and representatives from the two companies could not be reached. All Things Digital, a blog by the The Wall Street Journal, said that Apple planned to pay $250 million for Quattro.
Apple is not the only company branching out into mobile advertising. In November, Google said it would be paying $750 million for AdMob, another mobile advertising company. However, that deal may fall through due to antitrust regulations.