Jan 6 2010

Apple Buys Quattro Wireless For $250 Million

Apple has bought Quattro Wireless, a mobile advertising company, according to a blog entry on Quattro’s website. The company provides an ad serving, tracking, and analytics platform to help advertisers bring ads to mobile consumers. Mobile advertising is so far a relatively untapped market. Nevertheless, it is important because of the increasing ubiquitousness of mobile devices. Apple could use mobile advertising through Quattro to increase the revenue it gets from the iPhone.

The blog entry did not mention any details about the acquisition, and representatives from the two companies could not be reached. All Things Digital, a blog by the The Wall Street Journal, said that Apple planned to pay $250 million for Quattro.

Apple is not the only company branching out into mobile advertising. In November, Google said it would be paying $750 million for AdMob, another mobile advertising company. However, that deal may fall through due to antitrust regulations.

Via Computerworld.

3 Comments on this post

Trackbacks

  1. Rumor: Apple May Be Prepping Mobile Ad Service | NetbookBoards.com wrote:

    [...] some reports, Apple is set to launch a mobile ad service called iAd. iAd will allegedly be based on Quattro, an online ad company that Apple purchased earlier this year. According to sources, Steve Jobs has [...]

    March 27th, 2010 at 11:05 pm
  2. Apple Acquires Intrinsity | NetbookBoards.com wrote:

    [...] from Apple showed that the company spent around $325 million in business acquisitions: Quattro Wireless, Lala, and Intrinsity. Analysts have estimated that Apple paid less than $50 million for [...]

    April 28th, 2010 at 10:31 pm
  3. Apple Acquires Intrinsity « Blogging, Technology, Gadget Reviews wrote:

    [...] from apple showed that the establishment spent around $325 million in business acquisitions: Quattro Wireless, Lala, and intrinsity. Analysts have estimated that apple remunerated fewer than $50 million for [...]

    April 28th, 2010 at 10:42 pm

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