Barnes & Noble Plans to Offer iPad App
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Barnes & Noble is planning to offer an iPad app, which will give customers the option of buying online books from a source other than Apple’s iBook store. Barnes & Noble already makes eReader software for Windows, Mac, iPhone, iPod Touch, and Blackberry. The app will provide access to more than one million e-books and periodicals from the eBookstore. Books purchased for the Nook, Barnes & Noble’s answer to Amazon’s Kindle, will be accessible through the iPad app.
Since Barnes & Noble plans to target the iPad, Amazon will probably do the same, though it also offers an e-reader. The strategy is sound: even if the iPad becomes the demise of e-readers, the companies will still make money through e-book sales.
Planned iPad competitors abound, as well as planned e-readers. Samsung and Dell have both said that they are planning to release e-readers, though the Samsung e-reader could potentially help Barnes & Noble because the two companies have agreed to partner with each other, with Barnes & Noble agreeing to offer its online store to users of Samsung’s e-reader.
Via InformationWeek, image via Barnes & Noble.