May 29 2010

Rumor: Amazon to Introduce Thinner Kindle

According to two people familiar with Amazon’s plans, the company is planning to introduce a new, thinner Kindle this August. The new Kindle will mostly likely be in response to traditional competitors of Kindle, like e-readers made by Sony and Barnes & Noble, not the iPad, which is a recent introduction.

The new Kindle will not have a color screen or touchscreen capabilities. It will have a black and white screen with sharper contrast to make e-books look more like printed books. Amazon hopes to eventually make an e-reader with a color screen.

The Kindle and its competitor, the Nook made by Barnes & Noble, both sell for $259. Sony’s e-reader, which has a touchscreen, sells for $199. The iPad starts at $499. According to a research firm, about 6 million e-readers will be sold this year, which is twice the amount sold last year.

Amazon bought a company earlier this year that specializes in touchscreen technology, so a touchscreen e-reader with a color display could be a feasible future product for Amazon.

Via BusinessWeek, image via Amazon.

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