May 25 2010

Google Buys AdMob, Threatens Apple

Apple has been trying to break into mobile advertising recently and it seemed as if it would succeed in this endeavor due to iAd, a mobile ad service the company launched last month. However, Google is not going to give up its primacy in online advertising without a fight, as evidenced by a recent acquisition, AdMob Inc. With the purchase of this company, which was just recently cleared by regulators, Google will become the largest mobile advertising company.

Google’s acquisition of AdMob could make Android more attractive to advertisers who want to reach a large audience. This in turn could facilitate Android’s growth and even allow Android to surpass Apple by 2013. Though Apple is still a lot more widespread than Android, Android is increasing at a much faster rate and this incredible increase will allow it to pass Apple in the near future.

Both Apple and Google have declined to comment about the situation.

Via Business Week, image via AdMob.

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