Oct 26 2009

Netbook Manufacturer Asustek Has Strong Q3 Results

Netbook pioneer Asustek has recently released their Q3 resuts and we can see that the company’s net profit reaffirmed consumer confidence in tech. Asustek’s Q3 results were the firm’s first net profit after three straight quarters of losses.

The netbook manufacturer made a net profit of $6.497 billion during Q3, which is more than double their forecasted net profit of $2.97 billion. This profit is even more impressive, given that only a year ago, Q3 results were a net profit of $6.38 billion. Company revenues for Asustek Computer on the other hand, fell from $78.3 billion to $67.1 billion due to sales of low-cost netbooks.

Via Reuters.

Jan 7 2009

CES: ASUStek, Windows 7, and Microsoft

The netbook explosion in 2008 had some important implications for Microsoft’s Windows. According to the Consumer Electronics Association, manufacturers sold 10 million netbooks in 2008.

ASUStek was responsible for many of these sales. Today, the company announced the latest in its line of netbooks, and made some important statements about its relationship to Microsoft.

The General Manager of marketing in Microsoft’s OEM section gave a presentation demonstrating “Windows 7 Ultimate” on an Eee PC. It had an Atom processor and 1 GB of RAM.

Windows 7 Multitouch

He showed the netbook switching back and forth with standby mode in a matter of seconds, a kind of performance recently emphasized by Microsoft with Windows 7. According to him, “you haven’t seen Windows run that fast ever before.”

He also ran Windows Live Essentials, a suite of online services including IMing and videochat. He videochatted with a colleague in the audience, both of whom had Eee PCs.

However, not all new ASUS netbooks will run Windows 7. A good deal will be released with Windows XP Home, which has been proven to be a great match for netbooks.

Netbooks haven’t meant only positive things for Microsoft. Apparently, the rampant growth of the category meant slow growth for Windows as netbooks sold with lower-end and less profitable versions of Windows.

Via the Seattle Times.

Dec 11 2008

Q3 Netbook Sales Jump 160%

According to a new report by DisplaySearch, netbook sales soared 160% in the 3rd quarter, signaling the strength and future dominance of netbooks. The leaders?Acer and Asustek?grabbed 38.3 and 30.3 percent share of the netbook market respectively.


Nov 15 2008

ASUS N10 Hits Taiwan

Asustek’s new N10 hit stores in Taipei today.


It’s pretty, that’s for sure. Its hefty $724.21 (NT $23,900) price tag may appear to be a turn-off for more cost-conscious consumers, but the new netbook offers a range of customizations (software, DRAM, storage, etc.) that could shift the price a few hundred dollars in either direction. 3, 6, and 9 cell batteries will be available as well as 160 GB, 250 GB, and 360 GB hard disk drives.

Other features include an embedded 1.3 megapixel camera, a GeForce 9300M Nvidia graphics card, and an external multi-optical drive for recording and playing DVDs and CDs. This is quite a step, for most netbooks lack the optical drive and have only standard graphics cards and cameras.

Another interesting new feature is the magnifying software installed on the device. You tap a button, and a window covering about one fourth of the screen magnifies any text you are looking. There are options for double, triple, or quadruple magnification, though the latter makes text somewhat large and blurry.

N10 Magnifyer

It seems likely to rival HP’s Mini-Note, with a similarly metallic case and placement on the price spectrum. The case is only “metal-like” according to Asustek, however, not true aluminum like the Mini-Note.

Many have enjoyed its bigger keyboard so far, and contended that the larger track pad (with left and right click buttons at the bottom, rather than the sides) made the netbook feel far less cramped, increasing its usability. Most netbooks’ track pads are half the size of the N10’s, and most feature smaller keyboards as well. The N10’s keyboard is closer to the size of a notebook than that of a standard netbook, which leaves it feeling far more easy to use.

N10 Tracking Pad

A standard N10 running Windows XP Home features a 3-cell battery, a 160 GB Harddrive, and 1 GB DRAM. It had built-in Bluetooth as well. For now it has an iffy 40-45 second load time running XP, but Asustek has assured it will also be adding Express Gate, a Linux-embedded OS, that should reduce the load time to around 8 seconds. Vista is also offered for the netbook, though this makes me a bit uneasy; Vista raised the startup time on Mini-Notes to a sluggish 60 seconds. It has yet to be seen how smoothly 2 GB of DRAM will run the operating system.

There are cheaper netbooks with similar screen sizes and capabilities, but for those willing to shell out an extra few hundred for the customizations, keyboard, and tracking pad the N10 is an excellent choice.


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