Many PC manufacturers will be touting tablet computers at Computex 2010, but the Senior Vice President and General Manager of the Products Group at AMD, Rick Bergman, believes that the company is in no hurry to enter this market, “AMD currently is still evaluating the tablet PC market and will wait until market demand start to appear before joining.” AMD is more optimistic towards future growth in the netbook market and currently has no plans into expanding into the smartphone nor consumer electronics markets.
Bergman also noted growing competition from Nvidia. In order to keep up with the competition, AMD will continue expanding its graphics technologies and launch new products including the ATI Radeon HD 5450, 5570, and 5670 graphics cards, which will target entry-level and mainstream consumer groups. In addition, AMD has already shipped 11 million units of DirectX 11-supporting GPUs since its launch.
Instead of entering the tablet PC, smartphone, or consumer electronics markets, AMD will also focus its efforts on its netbook-based Bobcat processor, which will be released in 2011.