According to a recent survey done by Retrevo, a consumer electronics website, netbook sales aren’t doing so hot, mostly because of competition from the Apple iPad and cheaply-priced laptops. The study surveyed more than 1,000 U.S. consumers.
The Retrevo survey asked consumers whether they are planning on buying an Apple iPad or a netbook. An overwhelming 78 percent said they would choose an iPad while only 22 percent said they would choose a netbook.
The survey also asked consumers whether they held off on buying a netbook after they heard that the iPad would be released in a couple months. 70 percent of respondents said they would hold out, and 42.86 percent of these actually did end up buying an iPad, while 57.14 percent of these ended up purchasing a netbook. 30 percent of overall respondents did not hold out for the Apple iPad and originally moved forward with a netbook purchase.
The iPad has already sold more than one million units and there’s no doubt that iPad sales are still going strong. Two of its major advantages includes portability and relatively long battery life.
Even though consumer data indicates that the Apple iPad and cheaply-priced laptops are crippling netbook sales, analysts say that in the near future at least, netbook sales will not be greatly effected due to price-to-value differences. Guess we’ll have to wait and see how things really turn out. Don’t worry, we’ll keep you posted.
Before the Apple iPad was released, nobody knew what space it would compete for in the computer market. Would it replace a laptop? Would it compete as a netbook? Nobody really knew. After its April release though, it’s clear that the iPad tablet does indeed compete against, and in a significant number of cases can replace, a laptop unit.
According to March 2010 data collected by Alphawise, 44% of those buying iPad devices have decided to forgo buying a laptop as a result. Their main needs in getting a laptop were to check e-mail and to browse the web — things they can also do from an iPad.
Here’s a fancy chart showing Apple’s iPad cannabilization:
Not only has the iPad been cannibalizing laptop sales but it has also been cannibalizing netbook sales as well. The chart below shows the decline in netbook sales growth starting at the beginning of 2010. A significant amount of this decrease was rumored to be due to the upcoming release of the Apple iPad.
Now that the iPad’s out, think it’ll be able to avoid the same fate that has come of other computing products? Apple’s pretty good at innovation, so it’s very likely.