For a long time the difference between a netbook and notebook was fairly clear. With a netbook you have limited processing and graphical power, but you had reduced cost, wonderfully enhanced portability, and a notably higher battery life. As predicted however, advancements in the tech industry have created even smaller, cheaper, and more efficient chips that can fit into both netbooks and notebooks. The major push has been by Intel, who has finalized their 2010 Intel Core Ultra-Low Voltage processors for thin laptops.
This kind of advancement is critical: as the tablet industry is expanding, the need to bring high performance to portable devices is a must in order to stay competitive. Mooly Eden, the vice president and general manager of the PC Client Group at Intel, said in a press release that “Intel’s leadership in 32nm high-k metal gate process technology, combined with breakthrough architecture and design has enabled thinner, lighter and faster notebooks than previous models, with terrific battery life. Not only are laptops becoming ultraportable, but with the new processors inside, users will see faster response times and less waiting.”
People might have thought Acer, the new rebellious teen on the block and netbook powerhouse, would have come out full throttle into this tsunami of tablet products. Instead, however, they plan to go against the tide, refusing to take part in the tablet war. Acer’s champion of choice will instead be the ultra-thin laptop, a form factor that has never truly realized its full potential.
Acer Taiwan’s President Scott Lin simply retorted to Digitimes that, while there would be no difficulty in developing such a tablet, it simply has no place in the Acer business model. He estimated that 20-30% of their business this year would come from ultra-thin laptops, a surprisingly large statistic for what has remained a niche market for so long. This is indeed a peculiar and unique announcement, given the current climate where the public’s attention is fawning over tablets.
He also mentioned models thinner than 2 cm (0.7 inches) coming out this year. Most likely, some of those fabled Chrome OS netbooks will be tossed into this mix. Whether or not they will be ready to compete with the tablets will be seen in due time.
Word has it that Dell’s in the mood to compete and is doing so with an upcoming machine: the Adamo. Dell has been releasing little teasers and guerrilla marketing to get people talking, and we’re quite interested.
They recently opened a mini-site for the Adamo but are saying little about it, other than that it will be ultra-thin.
Dell’s first teaser image was up on Uptown Life. It’ stated that the Adamo was set for a February launch. This coincides, interestingly enough, with the one-year anniversary of the MacBook Air. One Dell man, Bob Kaufman, said that Dell intends to “wake up the personal computing category and create some buzz.”
The new machine is expected to be cheaper than the Air, so we’re very interested. Is there any chance that the Adamo is a netbook? We’ll have to wait and see.