Dec 1 2009

ARM COO Graham Budd Interviewed About Netbooks

ARM and Intel have been duking it out over netbook CPU dominance for ages, with the Atom usually in the winning side. But ARM says that is bound to change, and COO Graham Budd has stepped up in a recent interview to answer some questions about where he thinks netbooks and ARM are going.

Budd first emphasized an oft-repeated claim by ARM: consumers don’t like netbooks. While oodles of data from industry analysts beg to differ, Budd nonetheless claims that ARM can bring an end to this ‘dilemma’:

People who buy a netbook also think they are buying a cheap laptop. And then they get disappointed that it can’t do what a laptop does. … [ARM] will provide a rich internet experience, as good as X86 processor ones. The boot time will be faster, the battery life will be substantially higher, and the cost will be lower . ARM-based netbooks will also be smaller because we don’t have to put in a fan to cool the processor , as its energy consumption is very low.

Specifically, Budd thinks average netbook prices could drop below $200 bucks. But it will take more than price drops to get ARM more netbook market share, as Graham Budd acknowledges – he says consumers will be impressed by netbook models packing the Cortex A8, due in 2010, and the Cortex A9 for beefier machines.

You can check out the full interview here.

3 Comments on this post


  1. ARM COO Graham Budd Interviewed About Netbooks | CXO ceo cfo cto coo cio wrote:

    […] more from the original source:  ARM COO Graham Budd Interviewed About Netbooks | By admin | category: coo | tags: arm, coo, cpu, design-as-much, from-the-kraft, graham, […]

    December 1st, 2009 at 5:24 am
  2. ARM COO wants netbooks to be more than just cheap notebooks | ToGadget , The Guide to Gadgets wrote:

    […] via Netbook Boards […]

    December 1st, 2009 at 11:33 pm
  1. Michael said:

    @Surfersparadise: Thanks for dropping by! I urge you to check out the following link if you want to know what netbooks are all about:


    December 1st, 2009 at 3:36 pm


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