Nexus One: Too Ugly to be Successful
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There is a popular saying that beauty is in the eye of the beholder. Unfortunately for Google, its new smartphone, the Nexus One, is not perceived as beautiful–and neither is the company itself.
The Nexus One is meant to compete with Apple’s iPhone, but there are certain areas in which it is lacking. Let’s consider aesthetics alone: the iPhone is a much more personalized phone. It responds to you personally when you touch it. When you put it to your ear to talk, the screen turns off to save battery. And then there’s the App Store, offering hundreds of thousands of apps so that each user can customize their phone to their heart’s content, making it truly theirs.
Simply put, the iPhone makes people feel good. Interacting with it makes us happy. Even when it has problems, solving them is not so much of a hassle because of Apple’s excellent customer service (and I say this as someone who has used Apple Care extensively for Mac products).
Contrast this to the Nexus One. In the words of Joe Wilcox, it looks like it was designed by Dell (no offense to anyone who owns a Dell computer, but their products are just plain ugly). The Nexus One, though it has many great features, lacks humanity. It is not highly personal the way iPhone (and many of Apple’s products) is. The customer service cannot compare to Apple’s, either.
This may sound silly, but it’s an important point. People are highly influenced feelings. From a completely analytical standpoint, the Nexus One may be a better phone than the iPhone. But if using Nexus One is not as personal an experience as using an iPhone, Nexus One will not be the iPhone killer it’s meant to be. An iPhone competitor will have to not only offer all the iPhone’s features and more, but will have to present them in such a way that is comparable to the iPhone’s presentation–and that’s no easy feat.
It’s true that I am a diehard Apple fan and have not seen the Nexus One in person. But to compete with Apple, Google does need to take a more human and personal approach and not rely solely on analytics.
Via Betanews, image via Google.