Rumor: Apple May Be Prepping Mobile Ad Service
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There’s no official word confirming this rumor from the super-secret company that is Apple, but according to some reports, Apple is set to launch a mobile ad service called iAd. iAd will allegedly be based on Quattro, an online ad company that Apple purchased earlier this year. According to sources, Steve Jobs has high hopes for iAd and has called it “our next big thing.”
iAd would make it easier for app developers to put advertisements in their applications. iAd would also further strain the already tense relations between Apple and Google by creating yet another area of competition between the two companies. Google also recently purchased an online ad company called AdMob to strengthen its position in the mobile ad market.
Apple, of course, has not yet commented about iAd, following its usual policy of not commenting ahead of time on unannounced services and products.
Via The Mac Observer.