The introduction of books to PCs was a bit of a shaky one, but it’s finally starting to find its place in the market. Several companies have had tried to get a stake in this market, most notably Apple with the release of its iPad. Now we’re seeing a greater expansion in the e-book market.
Amazon Kindle is a software and hardware platform developed by Amazon.com, as a way to sell electronic books and have a device to work in tandem with their sale. After its release, Amazon released the Kindle for PC and Mac free of charge, allowing users to read Kindle books on their PC or Mac. However, Kindle still didn’t find its way everywhere. Fortunately however, Amazon has announced that Amazon Kindle for PC application will come preinstalled on some Asus netbooks and notebooks. This PC applications acts to fill in for the Kindle and will allow users to sync pages and continue reading from any of their other hardware. This will be a great move for Amazon, and give Kindle-lovers more variety when it comes to what device they should choose to read from. Amazon isn’t stopping there however, for it plans to have Kindle running on devices which run Google’s Android OS.
While this is great news for amazon, a dark cloud looms on the horizon. Kindle is currently Amazon’s most popular item, and it is sure to be threatened by the Apple iPad and Google’s advance into the e-book market.
Via eWeek, image via ScrapeTV
Amazon’s Kindle e-reader and Apple’s iPad are technically going to be competitors, but this hasn’t stopped Amazon from capitalizing off of the iPad by introducing a Kindle app. The app will offer more than 450,000 Kindle books and use Amazon’s Whispersync technology to synchronize the last page read with other compatible devices, such as an iPhone or a Kindle.
The app has been customized to the size and feel of the iPad and lets users customize the background color and font size, according to Amazon. The last page isn’t the only thing synced: bookmarks, notes, highlights, and annotations are also synced.
Amazon’s Kindle app will have a competitor in the form of a Barnes & Noble e-reader app. Both Amazon and Barnes & Noble make products whose sales could decline when the iPad is released.
In its announcement about the Kindle app, Amazon implied that the app would be available for tablet computers other than the iPad as well. It’s unclear right now what other tablets will get special Kindle apps.
Via PC World, image via PC World.
The selling point of this Amazon creation is that you can read Amazon Kindle books without buying the actual Kindle e-reader. Amazon’s trying to target roughly 85% of the computer-using population with this new application. Although reading on your netbook may not be as great as reading on an e-reader, at least they are around the same (convenient) size as a book.
To access and navigate Kindle for PC, you need to first download and install it. You can then sign into your Amazon account, where you will see your previous book purchases. Books can be sorted by title or author. Double-clicking on the book downloads it. You can navigate the pages of the book by using the mouse, arrow keys, or page up/down keys. There are 10 font sizes to choose from and Whispersync allows you to pick up from where you last left off when switching devices (from a Kindle to a netbook or vice versa).