Breast Cancer Awareness month is just around the corner and manufacturers like Sony are adamantly showing their support by introducing pink netbooks and Readers.
One of the special Breast Awareness bundles is the Sony Vaio W Series netbook bundle, which includes a pink mouse, a pink netbook case, and a two-tone pink netbook. The specs of the Vaio W netbook have not changed from before.
The second of two pink bundles is the Sony Reader Pock Edition bundle (as pictured above).
According to Sony, the company is planning on donating $110,000 to breast cancer research.
The Sony Vaio W has gone on sale in the UK. Retailer Comet has gotten its hands on what is supposedly the first shipment in the region and is underselling Amazon.co.uk by £30 with its price of £399.99.
The particular Vaio W netbook on sale is in white and comes with a 10-inch, 1366 x 768 pixel display, a chiclet keyboard, and an Intel Atom N280 CPU. Unfortunately, the standard 3-cell battery lasts for a junky 2.5 hours – I’m definitely waiting until I can upgrade to the 6-cell.
Intel had previously told Atom-using OEMs that they couldn’t use screens larger than 10 inches in netbooks, possibly in an effort to distinguish netbooks from notebooks. While that restriction will remain in place, OEMs will no longer be required to only create netbooks with a sub-1024 x 600 pixel screens.
That’s why Sony will be able to offer the Vaio W with 1366 x 768 resolution while keeping the Atom CPU. Netbooks with resolution that high had previously only used an Intel Z-series or something by ARM.
Vendors may take this opportunity to offer higher-resolution netbooks in the future.
Its netbook will be available on August 12 for $999. It’s still one of the cheapest VAIO computers yet, but Americans can expect to pay even less: a mere $635. And this case isn’t an outlier – Sony charges Australian consumers more all the time. Why?
Kelly Finlay, spokeswoman of Sony Australia, explained that the price difference could be attributed to factors like exchange rates, “different retail environments” and that US prices don’t take certain government taxes into account.
Furthermore, the Australian model had to comply with a few vaguely alluded-to “local standards and regulations”.
Joining existing netbook manufacturers, Sony has finally decided to make an actual netbook of its own, and has named it the Sony Vaio W.
The Vaio W has a 10.1″ screen, is powered by an Intel Atom N280 processor, and has 1 GB of RAM and a 160 GB hard drive. The operating system for this machine is Windows XP. Sounds like the average netbook right? Then why does its price tag run for $500 instead of the average $300-$400?
Well, Sony wants to create a “premium” product. The company might be taking a risky gamble by pricing their netbooks higher than average though (at least in this economy) and especially since the reason that people want to buy netbooks in the first place is because they are relatively cheap and not a hassle to replace if they get lost.
Considering that decent laptops can be bought for a price in the $500-$600 range and these would be much more powerful computing devices than netbooks, companies should really consider their pricing strategies. But hey, perhaps the cost of convenience just is quite high.
At least with the Vaio W, you’re getting netbook with a relatively high screen resolution, coming in at 1366×768 pixels. The netbook also offers 802.11n Wi-Fi, Bluetooth, and a separate Memory Stick slot (in addition to the standard SD card slot). Sony is also rumored to have nice keyboards and touchpads.
The Vaio W is 1.3″ thick and weighs roughly 2.6 pounds. It will be available in three colors: berry pink, sugar white, and cocoa brown.
The netbook is rumored to be available for pre-order starting next Tuesday through Sony and to be available for purchase in retail stores sometime in August.